Brand Guidelines
Introduction
Our logo is not our brand. Our brand is our reputation.
The logo is our “face” and helps people to recognize us. By using the logo consistently and carefully, you help us support our reputation as a premier Estate sale provider.
Our branding elements
logo
Shield logo
Primary logo
combo logo
chest
typography
Titles & headings: Carrosserie Medium
Aa
Text copy: PT Serif.
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Aa
Color Palette
Primary colors
Mansion Green#012B2A
Parchment#012B2A
Cognac Saddle#994509
Stone#A08867
Secondary colors
Onyx #121212
Bordeaux #510D2c
Patina Gold #E39E39
Antique Rose #C1795D
Primary & shield logos: ideal on plain Color as well as photographic backgrounds and merch
Logo Variants
Combo logo: to stand out on complex background or to convey the full branding in one fell swoop
Chest
When to use it
The chest illustration is a great way to remind our audience of the treasures they can find at our Estate Sales. It inspires a sense of adventure and exploration.
